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What a curious and powerful psychological effect it resonates. i never owned a rubber ducky my whole life and i still find this absolutely amusing. it automatically brings a smile to your face. such a simple movement, such a strong response.
Florentijn Hofman is a Dutch artist based out of Rotterdam. He’s internationally renowned for his large-scale sculptures which often originate from recognizable, everyday objects. In his ongoing Rubber Duck series, Florentijn takes the iconic rubber duck (that children around the world can identify), and takes it to a massive scale. The biggest one so far was spotted in St-Nazaire, France at a towering 26 meters (105 ft).
In Hofman’s own words:
The Rubber Duck knows no frontiers, it doesn’t discriminate people and doesn’t have a political connotation. The friendly, floating Rubber Duck has healing properties: it can relieve mondial tensions as well as define them. The rubber duck is soft, friendly and suitable for all ages!
How can a giant inflatable rubber duck not brighten one’s day? It’s big, happy and awesome. Check out the travels of Hofman’s giant inflatable rubber duck below…
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